Announced in July of 2021, CNN+ was a streaming service built to be the future of CNN. The launch campaign nodded to the legacy of CNN while looking toward the streaming future. Each iteration of the campaign focused on different elements of the service: from the three pillars of the product, to the variety of content, to the talent and programs appearing exclusively on the platform.
CNN+ Evolution
CNN+ Wordplay A
CNN+ Wordplay B
CNN+ Total Offering
CNN+ Launch Offer
CNN+ Out of Home
